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Telling Your Brand Story with Digital Earned Media
When it comes to types of media, earned is most effective at driving brand lift. It’s no longer about the message coming from a marketing department, but rather what consumers are saying about your...
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Klout Partners with Mass Relevance to Highlight Earned Media
Klout is a platform that drives the creation and discovery of earned media. From the average joe talking about their favorite character on The World Series to a consumer electronics influencer...
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3 Steps to Running a Successful Earned Media Campaign
A recent survey done by Market Force found that 81% of consumers are influenced by their friends’ posts on social media when making purchasing decisions. With the average user seeing up to 5000 ads per...
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Product Experiences Worth Sharing
This post is part of the User-Generated Content by Industry blog series. Peer reviews and recommendations have become a key component in product differentiation. With the holiday season quickly...
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Capturing the Attention of Millennials
A couple of weeks ago we started a new series to showcase innovative earned media campaigns by industry.This week we’ll take a look at Quick Serve Restaurants aka fast food or casual. This includes...
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3 Earned Media Tips For Marketers
With content creation at an all time high, leveraging the power of earned media is becoming the most valuable way for marketers to engage their consumers. Earned media is most easily described as the...
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Real-Time Marketing Highlights from the “Social Bowl”
The Super Bowl is one of the biggest real-time marketing days of the year and one of the best times for brands to generate earned media. Many were calling it the “Social Bowl” this year as brands...
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Creating an Integrated Marketing Strategy for Facebook
When it comes to thinking about earned media, some marketers may think about the media and mentions they’ve attracted via traditional PR. While this might have been true a decade ago, in today’s world...
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Marketing To Millennials: Past, Present and Future
Marketing to millennials has been a topic of much debate lately. Each generation comes with its own challenges and this one is no different. The one thing that we can all agree on is that this...
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The World Cup: Brands, Fans and Earned Media
The World Cup is the biggest single-event sporting competition of the year drawing an estimated audience of 3.6 billion people worldwide. With 50% of the world’s population joining in the excitement,...
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